These represent articles/books/DVDs that were referenced during the workshops as well as those that have been shared because of their potential value. 

Social Media

 Infograhic: Social Media's Impact on Giving in 2012 

From Nonprofit Quarterly, an infographic designed by MDG Advertising illustrates interesting ways in which social media has played a role in online giving.


PDF Building Your Presence with Facebook Pages: A Guide for Nonprofit Organizations

Every day, millions of people all over the world visit Facebook to connect with friends and share what they love. This guide is designed to help non-profit organizations make the most of Facebook Pages to tell their stories and build deep, lasting connections with their audience.

PDF The Permanent Disruption of Social Media 

 Social media has chipped away at the foundation of traditional donor-engagement models.  A new study highlights the realities of donor behavior and how organizations can redesign their outreach strategies to be more effective.

 PDF Guide to Social Media Optimization

Provided by Achieva Marketing Group, this guide outlines the set of processes meant to successfully promote a brand, product or event.


  • Focus on Sustainability, by Dennis G. McMillian of the Foraker Group, 2013. What exactly is sustainability? How is it achieved? Sustainability is about far more than money! This small but insightful book explores those factors that are essential to real organizational sustainability. Available soon in the WWCC library.
  • 15 policies for sound not-for-profit governance - Journal of Accountancy by Ken Tysiac. Not-for-profits that don't follow good governance procedures put the mission at risk unnecessarily. The engaging article describes 15 policies that can help not-for-profits avoid such problems.
  • The Board Chair - Executive Director Relationship: Dynamics that Create Value for Nonprofit Organizations, by Mary Hiland. An excellent article that dissects the Board Chair  -  Executive Director relationship, which is a determining factor in an organization's effectiveness.
  • Community: The Structure of Belonging, by Peter Block. An excellent resource, which is comprehensive, thought-provoking, and exceptionally well-written about how best to build a sense of community that is relevant to anyone with interest. Available in the WWCC library.
  • Boards That Make a Difference; John Carver, Jossey-Bass, 2006.
  • Governance as Leadership: Reframing the Work of Nonprofit Boards, Richard Chait, William Ryan and Barbara Taylor, John Wiley, 2005. Available in the WWCC library.
  • Guidebook for Directors of Nonprofit Corporations, American Bar Associations, 2003.

Planning and Strategy

  • Strategic Planning for Nonprofit Organizations, by Michael Allison and Jude Kaye. One of the best practical guides to the strategic planning process for nonprofit organizations. It is complete, thorough, easy to follow, and includes a workbook. Available at the WWCC library.

Leadership and Management

  • Managing Transitions - Making the Most of Change, William Bridges, Da Capo Press, 2009. This book was first published 25 years ago and remains and easy to ready, yet insightful roadmap of the transition process, the process people go through during change. It has become more relevant as change has become more constant in the workplace. It is an essential guide for coping with the one constant in our lives - change.
  • Bright Spots Leadership in the Pacific Northwest (pdf) , Helicon Collaborative and The Paul G. Allen Family Foundation, 2012. Based on a six-month exploration by the Helicon Collaborative, this report describes the five characteristic, Bright Spot Principles, shared by cultural organizations that are successfully adapting to changing conditions.
  • Forces for Good: The Six Practices of High-Impact Nonprofits, Leslie Crutchfield and Heather McLeod Grant, Jossey-Bass 2008.
  • Good to Great and the Social Sectors, Jim Collins, Harper Business, 2005.
  • CompassPoint Next Generation Organizations (pdf)- The nonprofit sector is experienceing a unique moment of transition stemming from demands that we manage our organizations in profoundly differenct ways than we have in the past. This article briefly outlines the major trends and enviromental influences that are the sources of the demands. Then, it describes what the "next generation organization" will look like.
  • Generation Change in Nonprofits (pdf)-There has been much discussion about the challenges, both in general and in the Walla Walla community, of generational challenges in running nonprofits, finding board members, etc. This article provides findings on those differences and more importantly, recommendations for closing the leadership gap.
  • Mastery of Leadership Communication (DVD)- by Drs. Susan and Peter Glaser, PhD Communications. This integrated 3-part learning system will enable nonprofit organizations to teach their staff the Glaser's communication models, which have been featured at several Sherwood Trust workshops. The series includes:
    • Breakthrough Conflict
    • Hardwiring Teamwork
    • Persuasion and Influence

The DVDs are available at no cost and can be checked out by contacting the Walla Walla Council Camp Fire office at 509-525-3180.

  • Resources: Learning More about Succession Planning suggested by Tim Wolfred
  • Collective Impact (pdf) - With limited resources, collaboration is an essential business strategy. More importantly, true social change requires broad cross-sector coordination. This is an excellent article that outlines the conditions for collective success as well as required leadership qualities.
  • Channeling Change: Making Collective Impact Work - An in-depth look at how organizations of all types, acting in diverse settings, are implementing a collective impact approach to solve large-scale social problems. It illustrates how "process" trumps individual initiatives and efforts by nonprofit organizations and reinforces the importance of local organizations that emphasize "process", such as Committment to Community, Community Council, and Walla Walla Early Learning Coalition.


  • Boards on Fire: Inspiring Leaders to Raise Money Joyfully is a new book published by Susan Howlett , a national consultant to nonprofit organizations. Available in the WWCC library.
  • Ship of Gold in the Deep Blue Sea by Gary Kinder (1998). On the surface, this is a story of recovering gold from the 1857 shipwreck of the steamship Central America off Cape Hatteras, North Carolina. Underneath, this may be the most instructional book ever written on the art of fundraising.

Human Resources

  • ED Review (pdf)- an article by The Enterprise Foundation on the evaluation process, how and where to gather information, etc., including a Sample Evaluation Form that can easily be incorporated into your organization.
  • Executive Director Evaluation Survey Form - an article by Blue Avocado.