These represent articles/books/DVDs that were referenced during the workshops as well as those that have been shared because of their potential value. 

Social Media

  • Infograhic: Social Media's Impact on Giving in 2012
    From Nonprofit Quarterly, an infographic designed by MDG Advertising illustrates interesting ways in which social media has played a role in online giving.
  • Building Your Presence with Facebook Pages: A Guide for Nonprofit Organizations (PDF)
    Every day, millions of people all over the world visit Facebook to connect with friends and share what they love. This guide is designed to help non-profit organizations make the most of Facebook Pages to tell their stories and build deep, lasting connections with their audience.
  • The Permanent Disruption of Social Media (PDF)
    Social media has chipped away at the foundation of traditional donor-engagement models.  A new study highlights the realities of donor behavior and how organizations can redesign their outreach strategies to be more effective.
  • Guide to Social Media Optimization (PDF)
    Provided by Achieva Marketing Group, this guide outlines the set of processes meant to successfully promote a brand, product or event.


  • Focus on Sustainability: A Nonprofit's Journey - Dennis G. McMillan of the Foraker Group (2013).
    What exactly is sustainability? How is it achieved? Sustainability is about far more than money! This small but insightful book explores those factors that are essential to real organizational sustainability. Available in the WWCC library.
  • 15 policies for sound not-for-profit governance - Ken Tysiac (2013) Journal of Accountancy.
    Not-for-profits that don't follow good governance procedures put the mission at risk unnecessarily. The engaging article describes 15 policies that can help not-for-profits avoid such problems.
  • The Board Chair - Executive Director Relationship: Dynamics that Create Value for Nonprofit Organizations - Mary Hiland (2008) Journal for Nonprofit Management.
    An excellent article that dissects the Board Chair  -  Executive Director relationship, which is a determining factor in an organization's effectiveness.
  • Community: The Structure of Belonging - Peter Block (2008).
    An excellent resource, which is comprehensive, thought-provoking, and exceptionally well-written about how best to build a sense of community that is relevant to anyone with interest. Available in the WWCC library.
  • Boards That Make a Difference - John Carver (2006).
    Can help your board empower both board and staff, eliminate trivia, establish a meaningful organizational direction, clarify roles, plan productive meetings, establish officers and committees that work, and provide the leadership for which governing boards exist.
  • Governance as Leadership: Reframing the Work of Nonprofit Boards (PDF Abstract Link) - Richard Chait, William Ryan and Barbara Taylor (2005).
    A new framework for helping nonprofit organizations maximize the effectiveness of their boards: more macrogovernance in exchange for less micromanagement. Available in the WWCC library.
  • Guidebook for Directors of Nonprofit Corporations - American Bar Associations (2003).
    This guidebook describes the legal principles that apply to nonprofits of all sizes.
  • The CompassPoint Board Model for Governance and Support (PDF)
    An excellent article on the fundamental responsibilities of nonprofit boards in terms of governance and support of the organization.

Planning and Strategy

  • Strategic Planning for Nonprofit Organizations - Michael Allison and Jude Kaye (2003).
    One of the best practical guides to the strategic planning process for nonprofit organizations. It is complete, thorough, easy to follow, and includes a workbook. Available at the WWCC library.

Leadership and Management

  • Nimble Nonprofits: Taking Nothing for Granted in an Era of Constant Change - Nancy Bell Evans Center on Nonprofits and Philanthropy at the University of Washington (2012).
    A 2012 survey of nonprofits in the Seattle area to determine how they are handling the challenges caused by the steep economic downturn beginning in 2008. Full of strategic insights for nonprofit leaders.
  • Managing Transitions: Making the Most of Change - William Bridges (2009).
    This book was first published 25 years ago and remains and easy to ready, yet insightful roadmap of the transition process, the process people go through during change. It has become more relevant as change has become more constant in the workplace. It is an essential guide for coping with the one constant in our lives - change.
  • Bright Spots Leadership in the Pacific Northwest (PDF) , Helicon Collaborative and The Paul G. Allen Family Foundation (2012).
    Based on a six-month exploration by the Helicon Collaborative, this report describes the five characteristic, Bright Spot Principles, shared by cultural organizations that are successfully adapting to changing conditions.
  • Forces for Good: The Six Practices of High-Impact Nonprofits - Leslie Crutchfield and Heather McLeod Grant (2008).
    An innovative guide to how great nonprofits achieve extraordinary social impact. What makes great nonprofits great?
  • Good to Great and the Social Sectors - Jim Collins (2005).
    A rigorous analysis of how to apply business performance principles to the nonprofit sector of the economy.
  • An Executive Directors' Guide to Financial Leadership - Kate Barr and Jeanne Bell (2011).
    An excellent article on the difference between financial management and financial leadership, which is defined as the responsibility of the executive director to guide nonprofit organizations to sustainability. It presents 8 key business principles that should guide financial leadership practices.
  • Building Leaderful Organizations: Succession Planning for Nonprofits (PDF) - Tim Wolfred (2008).
    An excellent article that addresses the process of, and challenges with, succession planning in nonprofits.
  • CompassPoint Next Generation Organizations (PDF) - Marla Cornelius and Tim Wolfred (2011).
    The nonprofit sector is experienceing a unique moment of transition stemming from demands that we manage our organizations in profoundly differenct ways than we have in the past. This article briefly outlines the major trends and enviromental influences that are the sources of the demands. Then, it describes what the "next generation organization" will look like.
  • Generation Change and the Leadership of Nonprofit Organizations (PDF) - Frances Kunreuther (2005).
    There has been much discussion about the challenges, both in general and in the Walla Walla community, of generational challenges in running nonprofits, finding board members, etc. This article provides findings on those differences and more importantly, recommendations for closing the leadership gap. 
  • Resources: Learning More about Succession Planning (PDF) - (2011) suggested by Tim Wolfred.
    A list of resources from a skill-based workshop on succession planning for nonprofits which includes both websites and book information.
  • Collective Impact (PDF Highlights Link) - John Kania and Mark Kramer (2011).
    With limited resources, collaboration is an essential business strategy. More importantly, true social change requires broad cross-sector coordination. This is an excellent article that outlines the conditions for collective success as well as required leadership qualities.
  • Channeling Change: Making Collective Impact Work (PDF) - Fay Hanleybrown, John Kania, and Mark Kramer.
    An in-depth look at how organizations of all types, acting in diverse settings, are implementing a collective impact approach to solve large-scale social problems. It illustrates how "process" trumps individual initiatives and efforts by nonprofit organizations and reinforces the importance of local organizations that emphasize "process", such as Commitment to Community, Community Council, and Walla Walla Early Learning Coalition.
  • Five Life Stages of Nonprofit Organizations - Judith Sharken Simon (2001).
    The lift stage model is a powerful tool for understanding-objectively-your organization's current status and preparing it to move ahead to the future. This useful guide helps you understand where your organization is in its life and how to avoid unnecessary struggles and act on opportunities to boost your organization's development.


  • The Importance of Donor Data - Jan McGowan (2011).
    An excellent article that explores why nonprofit organizations should invest in tracking donor data and how it can be effectively and ethically used to raise funds.
  • Boards on Fire: Inspiring Leaders to Raise Money Joyfully -  Susan Howlett (2010).
    This essential manual identifies the obstacles that keep leaders from fulfilling their responsibilities-and offers simple steps for overcoming each barrier. Available in the WWCC library.
  • Ship of Gold in the Deep Blue Sea - Gary Kinder (1998).
    On the surface, this is a story of recovering gold from the 1857 shipwreck of the steamship Central America off Cape Hatteras, North Carolina. Underneath, this may be the most instructional book ever written on the art of fundraising.

Human Resources

  • Evaluating Your Executive Director (PDF)- The Enterprise Foundation (1999).
    Article on the evaluation process, how and where to gather information, etc., including a Sample Evaluation Form that can easily be incorporated into your organization.
  • Executive Director Evaluation Survey Form - Jan Masaoka, Blue Avocado.
    Proposal of a process, evaluation instrument, and survey form.